Audience Research Mindmap

This is a mindmap I created to help me understand the importance if audience feedback/research and to give me ideas on what questions to ask in my questionnaire

Filming

Here we are filming the 'hippy' part of our music video in the fields of Forty Hill

DigiPaks From Our Genre

 

This is Ellie Goulding's DigiPak of her album 'The Writer', I decided to look at her DigiPak as she is a similar artist and in a similar genre to our artist Sandi Thom. She shows an image of her with the guitar in the top right hand corner to show the making of some of the songs. Her tracklist is:

 

- Our Song

- Hollywood

- When I'm Alone

- Speak Now

- Belong With You

- Starry Eyed

- The Writer

- Guns and Horses

- Teardrops On My Guitar

- Shout

- You'll Find A Way

- Need You Now

 

 

 

 

This is Colbie Caillat's album 'Breakthrough', another similar artist to Sandi Thom. The CD disc cover looks old and worn to show her soft, nature like tone throughout her songs. The tracklist is:

 

- I Won't

- Begin Again

- You Got Me

- Fallin' For You

- Rainbow

- Droplets

- I Never Told You

- Fearless

- Runnin' Arounds

- Breakthrough

- It Stops Today

- Breaking Through The Cracks 

 

 

 

This is Marina and the Diamonds and her album The Family Jewels. In particular, I like the way the track names bend round with the way the artists hair flows, it intrigues the her audience more to actually pick up the digipak and view it. The tracklist is:

 

- Are You Satisfied?

- Shampain

- I Am Not A Robot

- Girls

- Mowgli's Road

- Obsessions

- Hollywood

- The Outsider

- Hermit The Frog

- Oh No!

- Rootless

- Numb

- Guilty

Goffman's Theory

While there are numerous theories regarding gender identity, most view gender as a construction, a code of behaviors prescribed by society that individuals learn and become more adept at as they mature. The two theories regarding gender identity that this project draws upon, those by Erving Goffman and Judith Butler, both view gender as a kind of performance.

Goffman asserts that identity is established through interactions with others, but these interactions are dramatic in nature, between an actor and his/her audience. He argues that every individual is essentially an actor who constructs differentperformances of identity depending on who the audience is and what the actor’s goals are. Thus, for Goffman, life is a theater, and as actors we perform differently when we are “frontstage” and when we are “backstage.” Frontstage behavior is staged behavior: It is a public persona designed to convince the audience that the actor is credible. It is an idealized self, characterized by the adherence to social norms and moral codes (35). Backstage is where we prepare our frontstage behavior, where we manage the information about ourselves so that we appear to be acceptable when we step on stage (112). Any information about ourselves that runs counter to social expectations is concealed from the audience in a process of “mystification,” which involves placing emphasis on those aspects of our self that are socially sanctioned, thereby legitimizing both our public performance and our private selves (67). Because my project uses a public space as a site for analysis, I expect to find the bloggers primarily engaging in frontstage behavior; however, because of blogs association with diary writing, a private activity, I may be able to observe some of the bloggers’ backstage preparation.

Despite our careful construction of our identity performances, there are still some aspects of ourselves that are communicated involuntarily. Goffman draws a distinctionbetween the information that is “given” (our carefully constructed performance) and that which is “given off” (the characteristics that leak through without intention) (51). This analysis primarily looks at the information that is “given,” at the public persona the blogger is attempting to construct for the reader. But it also explores the juxtaposition ofelements within the blogs and the topics that do not get picked up for discussion. In other words, the analysis looks for the story behind the story being foregrounded, for the information “given off,” so that we might come to identify the elements of academics’ identities they are choosing to suppress and why they might be choosing to do so.Goffman tells us that individuals desire to minimize accidental communication, adhere to social norms, and maintain an acceptable self due to fear of embarrassment. He argues that when our performances fail, it is embarrassing and uncomfortable for both the actor and the audience. In this manner, the audience often acts in conspiracy with the actors to make everything appear pleasant and acceptable, even when that is not the case (231). It will be important to examine, then, the aspects of bloggers’ identities that the audience responds to as well as those they ignore. 

Goffman’s and Butler’s theories both discuss gender (and identity in general) as performance. This idea is imperative to my study because similar research on men’s and women’s differences has been criticized as essentialist, for implying that all men act in one way and one all women act in another (see Gilligan). Goffman’s and Butler’stheories indicate that while everyone does not perform gender in the same way, there are cultural expectations for what it means to be a man and what it means to be a woman. These expectations interact with expectations related to individuals’ often competing multiple identities as well as their own desires, producing variations in gender performance. Thus, this study will not seek to define what men do and what women do, but rather it will attempt to discover the ways in which individuals pick up and enact gender norms and the ways in which they subvert them in ostensibly professional performances.

DigiPak

Generic Conventions of a DigiPak are:

- Size of 139.5mm x 6mm x 125.5mm

- The number of sides/panels could be 4 to 6 or 8 or more

- Logo of the band across the front of the DigiPak which allows people to recognise them

- Parental advisory sticker if the song or video contains explicit things

- Track list of generally 14 songs

- Features tracks

- Hologram

Band Brand

Our group have decided on a band name of Daisy Electrolysis as this fits with nature and technology in some aspects.

Also, we have made a tracklist of:

-The Gloomy Phone
-The Loveable Ladybird
-Technological Teapot
-Just Ben
-The Electric Vase
-Spaceships
-Forests and Polarbears
-Punk Rocker
-Walking Plant