How effective is the combination of your music video with you digipak and magazine advertisement?
When creating my digipak and magazine advert I wanted to keep the idea of the split scenes in our music video consistent throughout; this was so that our target audience would make a clear link between them and recognise the digipak/magazine advert against the artist/song. I done this by including pictures and shots from my music video on both digipak and magazine.
Keeping the similar colours of the old age effect and the black and white effect on my music video, digipak and magazine advert was something I wanted to keep the correlation between throughout as these show the different era's and the difference in the dominance of technology. My digipak included a front cover of the artist in the business side of the music video, I used photoshop to create this picture to keep the phone box in red and everything around it in black and white, this was to highlight the technology included and the importance of it. For the CD I included the peace symbol '☮' with flowers round the edge, I felt this was effective as it showed juxtaposition between hippy and technology (the CD). I centralised the back of my digipak with my track list looking as thought it is folding down from the sky.
I also decided I would have the artist as the main focus on my magazine advert to create synergy between the two, this was as people would already recognise her, but even more so as it is a shot from the music video making it furthermore familiar to the audience. I used the image of the artist sitting in the field with the guitar and headphones to contrast the two whilst also showing freedom - something we wanted to portray in our music video through the hippy scene. The low angle shot we used allows the artist to look more dominant and have the attention on her and the trees and grass used to compose the image. The artist also has an emotionless face in this image to show the background meaning of anti-technology.
The clothes our artist was dressed in, symbolised and reflected the music with the guitar, flower headband, and doc martens portraying the hippy girl whereas we also had the artist dressed in a black dress, black blazer and red lipstick to show how times have changed through the introduction of technology.
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